Let's eliminate what's holding you back.

It's time you feel energized, exude confidence, & embrace your purpose.

I'm ready to help you succeed!

Online Course - Activate an Amazing Life with Penny Casselman


A self-guided online course

All videos & materials created & presented by Penny.

Complete at your own pace. Immediately available on-demand.

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Growth - Group Coaching with Penny Casselman


A 12-week group program

Incorporates both on-demand learning & live virtual meetings. As a small group, you'll engage weekly with Penny.

Offered three times per year.

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Momentum - One-on-One Coaching with Penny Casselman


A one-on-one experience

Work exclusively with Penny.

All sessions are virtual & live.

Opportunities to engage are available monthly.

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Spark features Activate an Amazing Life - An online self-guided course designed by Penny to help you uncover & clarify your ambitions.

You'll learn how to plan & take deliberate action towards a single specific & meaningful goal. Watch as you transform from distracted & doubtful, to focused & confident!

Revisit this program again & again as you create a pattern for success.

Spark is for you if:

  • You're ready to take action & learn techniques that help you identify, plan, & successfully achieve a single goal.
  • You’re willing to put in the work & hold yourself accountable.
  • You want to experience Life Coaching and may have limited resources to invest in an exclusive & time-bound commitment.
  • You enjoy working at your own pace - no deadlines here

What you get:

  • Immediate access. You can start to Activate an Amazing Life TODAY!
  • Lifetime connection. You can experience this course over & over again, forever. And, if the content changes, you’ll always enjoy the most up-to-date materials.

Spark materials include:

  • Seven on-demand videos that walk you through each of the three Modules within the course: 

Module 1: Uncover & Clarify

Module 2: Select & Refine

Module 3: Plan & Execute

  • Audio only versions of each video for when you want to listen on the go.
  • 21-page course workbook that compliments the videos & provides specific insights for each Module. The workbook contains evaluations, worksheets, & detailed examples to help you achieve success. You got this!

Investment: $169

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The Growth 12-week group program combines the flexibility of an online course with a live personal component. You'll join a group of other dynamic individuals as you progress through both self-guided videos & group Zoom meetings.

As Penny leads the group through the coaching material you'll learn, share, & celebrate together.

You’ll walk away more confident, happy, & empowered to live a life you love.

Growth is for you if:

  • You’re committed to creating a transformation in your life within 12 weeks
  • You’re dedicated to showing up weekly; to support yourself & your group
  • You welcome external accountability to plan & take action
  • You’re focused on doing the individual work & sharing your progress with others

What you get:

  • 12 weeks of coaching in a group format. Your group will consist of no more than eight individuals. You’ll be encouraged to share your insights, ask questions, and hold yourself & others accountable as you take weekly action to pursue your goals.
  • Weekly Zoom meetings with your group. Penny will facilitate your weekly discussion around the coaching topic. You’ll have the opportunity to interact with others in your group, share your ah-ha moments, & collectively celebrate successes! Meetings are currently scheduled each Tuesday from 6:00 PM - 7:30 PM (EST)
  • A private group area within your online course. In this area, accessible only by your group, you’ll have the opportunity to interact & support each other in between your Zoom meetings.
  • Lifetime connection. You can revisit the videos & exercises as often as you’d like; long after your 12-week session concludes. And, if the content changes, you’ll always enjoy the most up-to-date materials.

Growth materials include:

  • 12 on-demand videos. Each Wednesday, you’ll receive a video that walks you through the coaching concept for the week. You’ll have time to watch & take action prior to your Tuesday Zoom meeting with Penny.
  • Audio only versions of each online coaching video for when you want to listen on the go.
  • 12 self-guided exercises. Along with each video, you’ll also receive an exercise that complements the coaching concept. The exercises may include evaluations, worksheets, & offer detailed examples for you to use & reference as you explore each topic.
  • A replay of each weekly Zoom meeting. At the conclusion of each Zoom meeting, a replay will be posted in your private area for you to revisit as needed.

Investment: $649

This program is only offered three times per year with start dates in February, May, & August. To receive an invitation to join when enrollment opens, please click below. Excited for you!

notify me when Growth opens



Momentum is an intensive one-on-one experience where you’ll work directly with Penny.

You’ll learn to develop new productive habits, embrace change, uncover new insights, & cultivate unshakable confidence as you plan & pursue your goals.

Dream big, because success & happiness are your new calling cards.

Momentum is for you if:

  • You’re ready to take complete responsibility for the direction & outcome of your life
  • You crave clarity of purpose with defined priorities to accelerate your personal transformation
  • You welcome direct questions, fresh perspectives & weekly accountability
  • You want to create individually specific success habits
  • You’re committed to doing the work, overcoming obstacles, & embracing success

What you get:

  • Seven 60-minute one-on-one coaching sessions. All sessions are held virtually over Zoom audio.
  • Direct email & phone support. If needed, you'll have access to Penny outside of your regular sessions to gain clarification or discuss thoughts as they arise.

Momentum materials include:

  • Access to your coaching session notes. Within 24 hours, you’ll receive access - via Google Docs - to your session notes, including your list of action items.
  • Printable worksheets. Exercises may be assigned to help you dive deeper into specific coaching principles - if utilized, these are shared via Google Docs.

Investment: $1029

Prior to enlisting Penny’s one-on-one coaching services, a complimentary 30-minute discovery call is scheduled. I want you to be confident in your decision to hire me. So, before we jump into coaching, this call will ensure we’ve got a good rapport. Excited to speak with you!

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