Let's eliminate what's holding you back.

It's time you feel energized, exude confidence, & embrace your purpose.

I'm ready to help you succeed!

Online Course - Activate an Amazing Life with Penny Casselman


A self-guided online course

All videos & materials created & presented by Penny.

Complete at your own pace. Immediately available on-demand.

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Growth - Group Coaching with Penny Casselman


A 12-week group program

Incorporates both on-demand learning & live virtual meetings. As a small group, you'll engage weekly with Penny.

Offered three times per year.

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Momentum - One-on-One Coaching with Penny Casselman


A one-on-one experience

Work exclusively with Penny.

All sessions are virtual & live.

Opportunities to engage are available monthly.

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Spark features Activate an Amazing Life - An online self-guided course designed by Penny to help you uncover & clarify your ambitions.

You'll learn how to plan & take deliberate action towards a single specific & meaningful goal. Watch as you transform from distracted & doubtful, to focused & confident!

Revisit this program again & again as you create a pattern for success.

Spark is for you if:

  • You're ready to take action & learn techniques that help you identify, plan, & successfully achieve a single goal.
  • You’re willing to put in the work & hold yourself accountable.
  • You want to experience Life Coaching and may have limited resources to invest in an exclusive & time-bound commitment.
  • You enjoy working at your own pace - no deadlines here

What you get:

  • Immediate access. You can start to Activate an Amazing Life TODAY!
  • Lifetime connection. You can experience this course over & over again, forever. And, if the content changes, you’ll always enjoy the most up-to-date materials.

Spark materials include:

  • Seven on-demand videos that walk you through each of the three Modules within the course: 

Module 1: Uncover & Clarify

Module 2: Select & Refine

Module 3: Plan & Execute

  • Audio only versions of each video so you can listen on the go.
  • 21-page course workbook that compliments the videos & provides specific insights for each Module. The workbook contains evaluations, worksheets, & detailed examples to help you achieve success. You got this!

Investment: $169

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The Growth 12-week group program combines the flexibility of an online course with a live personal component. You'll join a group of other dynamic individuals as you progress through both self-guided videos & group Zoom meetings.

As Penny leads the group through the coaching material you'll learn, share, & celebrate together.

You’ll walk away more confident, happy, & empowered to live a life you love.

Growth is for you if:

  • You’re committed to creating a transformation in your life within 12 weeks
  • You’re dedicated to showing up weekly; to support yourself & your group
  • You welcome external accountability to plan & take action
  • You’re focused on doing the individual work & sharing your progress with others

What you get:

  • 12 weeks of coaching in a group format. Your group will consist of no more than eight individuals. You’ll be encouraged to share your insights, ask questions, and hold yourself & others accountable as you take weekly action to pursue your goals.
  • Weekly Zoom meetings with your group. Penny will facilitate your weekly discussion around the coaching topic. You’ll have the opportunity to interact with others in your group, share your ah-ha moments, & collectively celebrate successes! 
  • A private group area within your online course. In this area, accessible only by your group, you’ll have the opportunity to interact & support each other in between your Zoom meetings.
  • Lifetime connection. You can revisit the videos & exercises as often as you’d like; long after your 12-week session concludes. And, if the content changes, you’ll always enjoy the most up-to-date materials.

Growth materials include:

  • 12 on-demand videos. Each week a new video is released that walks you through a specific coaching concept. You’ll be encouraged to explore the concept through targeted exercises & take action prior to your weekly group Zoom meeting with Penny.
  • Audio only versions of each online coaching video. Great for when you want to listen on the go.
  • 12 self-guided exercises. Along with each video, you’ll also receive an exercise that complements the coaching concept. The exercises may include evaluations, worksheets, & offer detailed examples for you to use & reference as you explore each topic.
  • A replay of each weekly Zoom meeting. At the conclusion of each Zoom meeting, a replay will be posted in your private area for you to revisit as needed.

Investment: $649

This program is offered periodically throughout the year. To receive updates on upcoming groups and an invitation to join when enrollment opens, please click below. Excited for you!

notify me when Growth opens



Momentum is an intensive one-on-one experience where you’ll work directly with Penny.

You’ll learn to develop new productive habits, embrace change, uncover new insights, & cultivate unshakable confidence as you plan & pursue your goals.

Dream big, because success & happiness are your new calling cards.

Momentum is for you if:

  • You’re ready to take complete responsibility for the direction & outcome of your life
  • You crave clarity of purpose with defined priorities to accelerate your personal transformation
  • You welcome direct questions, fresh perspectives & weekly accountability
  • You want to create individually specific success habits
  • You’re committed to doing the work, overcoming obstacles, & embracing success

What you get:

  • Seven 60-minute one-on-one coaching sessions. All sessions are held virtually over Zoom audio.
  • Direct email & phone support. If needed, you'll have access to Penny outside of your regular sessions to gain clarification or discuss thoughts as they arise.

Momentum materials include:

  • Access to your coaching session notes. Within 24 hours, you’ll receive access - via Google Docs - to your session notes, including your list of action items.
  • Printable worksheets. Exercises may be assigned to help you dive deeper into specific coaching principles - if utilized, these are shared via Google Docs.

Investment: $1029

Prior to enlisting Penny’s one-on-one coaching services, a complimentary 30-minute discovery call is scheduled. I want you confident in your decision to hire me. So, before we jump into coaching, this call will ensure we’ve got a good rapport. I'm excited to speak with you!

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