So nice to meet you!

If you’re looking for a sign, this is it!

You’re ready to feel energized, exude confidence, & embrace your purpose.

Here’s what else I know about you...

Five Things I Know About YOU

  1. You’ve got more talent & skill than you give yourself credit.
  2. You want more from life, but can't clearly define what ‘more’ looks like.
  3. You’re ready to take action, but aren't sure where to start.
  4. You’ve tried approaches on your own, but soon found yourself right back where you started.
  5. The voices in your head keep saying you’re not ready, yet.

Do these sound familiar?

Below are three things you should do right now!

#1 - Get excited about your future!


Together, everyone achieves more!

Who's on your team? A handful of doubters? People sharing cautious tales of warning?

Enlist my help & separate fact from feeling. You'll learn to eliminate your roadblocks & embrace success! I believe you can do anything you set your mind to & I'm ready to help you create a bright future.

Let me show you how it's possible!

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#2 - Confidently pursue your goals!


One week at a time!

Sign up for my exclusive weekly email. Get inspired, gain insights, & implement tips that help you crush the week ahead.

You got this!

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#3 - Grab a free resource!


You already catch glimpses of it - but you want more of it, on the daily!

What is it? Happiness!

Grab Your How-To Guide to Boost Happiness.

It's free & waiting for you below!

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Oh yeah, this is an About Me page...

below are some things you might be wondering about me

Who are you?

I'm Penny Casselman - Hi, there!

Over the years I've come to embrace these two beliefs:

1. Everyone's journey is unique. Even if we both happen to arrive at the same destination - your path looks different than mine.

2. Life is what you make of it. So showing up every day with armfuls of gratitude, optimism, & joy – no brainer! I know life is short & can change in an instant. That's why I'm using my talents to inspire & help women live a life they love - as much as I love key lime pie ice cream! And that's a lot!

Why am I for you?

Because you're not where you want to be.

Look, you're capable & closer to your goals than you realize!

Let me help you embrace your strengths, find your happy, & get excited about your future!

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Wanna know more about me?

here are 10 random & interesting facts

1.  I'm about as Midwest as you get. I grew up in Fort Wayne, Indiana - a decent-sized city. My dad's side of the family - Eastcoast & white collar. My mom's side of the family - Midwest & farmers. During the school year, I'd hang with friends at the mall, have sleepovers, & play Putt-Putt. During the summer, I'd hang out on the farm where I learned to crochet with my Grandma, drove a tractor to help my uncle till his fields, & climbed trees to help my aunt pick cherries. I couldn't imagine a better childhood.

2.  I'm a firm believer that everything has a place & there's a place for everything. And sometimes that place is Goodwill.

3.  I love running the dishwasher - like, a lot. I think for these two reasons: 1) I like my kitchen to sparkle! Clean Kitchen = Happy Penny & 2) As an adult, I lived for 12 years without a dishwasher. Now that I have one - I'm so full of gratitude, I want it to always feel useful.

4.  I'm a sucker for inspirational quotes. They're often the little nugget of insight I need to get me back on track - quickly - when I'm feeling 'less than' on any given day. Some of my favs?

Everything is Figureoutable. - Marie Forleo

Feed fear a suckit-sandwich. - Jen Sincero

Don't wait until you're confident to show up. Show up until you're confident. - Jasmine Star

5.  My car has vanity plates that read UCHOOSE. A little bourgeois - I know – but they’re a powerful reminder for me. You see, I embrace the idea that ‘You Choose’ your reaction to every.single.situation. To say otherwise is surrendering your power & living a life full of frustration & blame. And that's no way to live.

6.  When I was 8 - I lost my mom to breast cancer. Fast forward 37 years - & I received the same diagnosis. To say this hit me like a ton of bricks would be an understatement. I'm happy to say that today I'm strong, healthy, & know I have a long life ahead of me. Every day I'm thankful for the medical advances in cancer care & grateful that I have an opportunity to make a positive impact in this world & help do the same for you.

7.  I (heart) cereal - it's been my go-to breakfast my entire life. In my youth, it was either Life or Frosted Flakes. But they had to sit in milk until soggy - don't judge. As an adult, it's Trader Joe's High Fiber Cereal (I call it Twigs) with a heaping scoop of fresh blueberries. DELISH! Side note - I'll often choose this for dinner.

8.  Growing up, my dad would get primo parking spots - Always. We just expected it - & 95% of the time it happened. Fast forward to me driving & I had the same result. To this day, we refer to it as "The Casselman Spot." To me, this is proof that thoughts become things. The universe listens to you - so I'm careful with what I ask. Because I know - eventually it comes true.

9.  I’m not a rags-to-riches story & most of my life I played it safe. I didn’t break any laws as a teen. I went to a top university after high school & received a BA in Psychology with a minor in Biology. Then – one year later - I went back to school & received an MBA with a marketing concentration. On the daily - I’m using a fraction of my studied disciplines. If I can make a change later in life - so can you.

10.  Every day I work to inspire & help as many women as I can - just like you - boost confidence, eliminate excuses, & embrace change. You'll feel empowered, brave, & valued as you work to create a life you love!

Let's work together and make it happen - for YOU.

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